Modern marketplaces are constantly evolving, and shoppers are always looking for novel ways to connect with brands and learn about new products. Facebook is one of the contemporary marketplaces where many brands are succeeding in interacting with consumers and selling their products. Visuals are everything in Facebook ad.
Good ad copy can definitely increase conversion. However, stunning pictures and videos will draw customers in, keep them from scrolling, and ultimately persuade them to click.
For this reason, perfecting your visual content is critical for getting the most out of your Facebook advertising budget.
Facebook’s recommended ad dimensions are frequently changing, and staying up-to-date is crucial. After all, the last thing you want after investing time, money, and effort into ensuring your photos and videos are stunning and consistent with your brand is for Facebook to crop, distort, or, worse yet, completely reject them.
Now, if you are wondering how to avoid that from happening, this blog is for you! Here, we will look at the Facebook ad sizes and specs for 2023. So, let’s get started!
Facebook Ad Sizes
The most prevalent ad kind is Facebook feed advertisements. These show up among updates from users’ friends, groups, and pages in their Facebook news feeds. Feed ads on Facebook might be static photos, animated GIFs, or videos. It includes panoramic and 360-degree images.
Facebook feed advertisements should have a minimum resolution of 1080 by 1080 pixels and a maximum file size of 30 megabytes. The dimensions must be at least 600 by 600 pixels in size, with no upper limit. The image aspect ratios that Facebook supports range from 1.91:1 to 4:5, but offer ads and ads using stock photographs must be 1.91:1.
In terms of text, your headline can be up to 40 characters long, the main content can be 125 characters long, and your description can be up to 30 characters long.
An Overview of Specs
- Maximum file size: 30 MB
- Maximum image size: 600 x 600 pixels
- Resolution: min. 1080 x 1080 pixels; no max. resolution
- Image ratio: 1.91:1 to 1:1
Facebook Carousel Ad Sizes
Facebook carousel ads also appear in users’ news feeds. These Facebook ad formats include more than one picture or video. You may use two to ten photographs or videos, and the visuals show in a slideshow- or gallery-like fashion.
Similar to Facebook feed ads, Facebook carousel ads have size limits. Videos can be up to four megabytes, and images can be up to 30 megabytes in size, with a minimum resolution of 1080 by 1080 pixels. Keep your image ratio within the range of 1.9:1 to 1:1. Videos can last up to 240 minutes and must be at least one second in length.
Additionally, the headline can be up to 40 characters, the primary text up to 125 characters, and the description up to 20 characters.
An Overview of Specs
- Maximum file size: images – 30 MB; videos – 4 MB
- Maximum image size: images- 600 x 600 pixels; videos- 120 x 120 pixels
- Resolution: min. 1080 x 1080 pixels; no max. resolution
- Image ratio: 1.9:1 to 1:1
Facebook Right Column Ad Size
The main news feed does not display Facebook’s right-column ads. Instead, for desktop users, they show up on the right side of Facebook pages. Facebook right-column ads do not appear to mobile users.
Facebook carousel and right-column ads both follow some of the same ad size recommendations. It implies you can upload up to 30 gigabytes of images or four megabytes of videos. You may include up to ten visual assets, but Facebook will only show the first one for right-column advertisements. Videos can be as short as one second and as long as 240 minutes, but the resolution must be at least 1080 by 1080 pixels.
However, there are some differences from Facebook carousel advertising. Your right-column ad’s image ratio should be 1:1. Right-column ad headlines can only be 40 characters long; there is no room for more content.
An Overview of Specs
- Maximum file size: images – 30 MB; videos – 4 MB
- Maximum image size: images- 600 x 600 pixels; videos – 120 x 120 pixels
- Resolution: min. 1080 x 1080 pixels; no max. resolution
- Image ratio: 1:1
Facebook In-Stream Video Ads Sizes
Facebook in-stream ads show up in users’ Facebook Live feeds, similar to carousel-style video ads. In other words, if someone is viewing Facebook Live broadcasts, your in-stream video advertising may appear after at least one minute. Unlike right-column ads, Facebook in-stream video ads are exclusively visible to mobile users.
You can utilize two to ten videos with durations ranging from one second to 240 minutes for your in-stream video ad carousel. The size of a video can reach four gigabytes. Although there is no maximum resolution, the image ratio must be 1:1, and the resolution must be at least 1080 by 1080 pixels.
Additionally, there is room for copy here. The primary content is 125 characters long, with a headline and description, each taking up 40 characters.
An Overview of Specs
- Maximum file size: 4 GB
- Maximum image size: 120 x 120 pixels
- Resolution: min. 1080 x 1080 pixels; no max. resolution
- Image ratio: 1:1
Facebook Marketplace Ad Sizes
You can also post ads on Facebook Marketplace, a function similar to Craigslist that allows users to promote and browse products for sale. Users can post free listings on Facebook Marketplace, and advertisers can pay to have their advertising appear on this portion of the site.
Facebook Marketplace ads follow the same size conditions as in-stream video advertising: two to ten videos lasting from a second to 240 minutes and up to 30 megabytes for photos and four gigabytes for videos. Similarly, the minimum resolution of 1080 by 1080 pixels (no maximum) and a 1:1 aspect ratio for images is required.
The same rules apply to copy: 125 characters for the main text, 20 characters for the description, and 40 for the headline.
An Overview of Specs
- Maximum file size: images – 30 MB; videos -4 GB
- Maximum image size: images – 600 x 600 pixels; videos – 120 x 120 pixels
- Resolution: min. 1080 x 1080 pixels; no max. resolution
- Image ratio: 1:1
Facebook Instant Articles Ads Sizes
Facebook Instant Articles are shown to mobile users to improve the content experience. These Facebook ad formats prioritize content and frequently have a substantial quantity of copy for users to read. Since they were created with mobile users in mind, the content is easier to read and use on a smaller screen.
The dimensions of Instant Article Facebook ads are the same as those of other ad categories. Two to ten photos (30 megabytes each) or videos (4 gigabytes each) are permitted. Videos might last from a single second to 240 minutes. It must have a 1:1 aspect ratio and a minimum resolution of 1080 by 1080 pixels.
Again, there is space for the headline, the description, and the body text. You have to meet the same criteria as other categories, which are 40 characters for the headline, 20 for the description, and 125 for the primary text.
An Overview of Specs
- Maximum file size: images – 30 MB; videos – 4 GB
- Maximum image size: images – 600 x 600 pixels; videos – 120 x 120 pixels
- Resolution: min. 1080 x 1080 pixels; no max. resolution
- Image ratio: 1:1
Facebook Stories Ad Sizes
Similar to Instagram Stories, Facebook Stories also include posts that only remain visible for a short time—24 hours—before getting deleted. Users view adverts sporadically while scrolling through Facebook Stories from the individuals and pages they follow.
Facebook Stories or Expandable Carousel advertising can only contain three image cards and no video. Every image has a maximum file size of 30 megabytes and a maximum width of 500 pixels. Facebook suggests leaving at least 250 pixels at the top and bottom of your image to accommodate calls to action and other in-app text. Resolution should be at least 1080 by 1080 pixels with a 1:1 picture ratio. Additionally, you have 125 characters for the primary text.
An Overview of Specs
- Maximum file size: 30 MB
- Maximum image size: 500 pixels wide
- Resolution: min. 1080 x 1080 pixels; no max. resolution
- Image ratio: 1:1
Facebook Collection Ads Sizes
Facebook collection ads show in consumers’ news feeds and ideal ad types, particularly for e-commerce firms. The ads direct viewers to a Facebook Instant Experience, a full-screen in-app landing page that highlights your company and its products. These landing pages enable customers to make fast purchases.
Facebook collection ads include a cover image or video in addition to three distinct product photos that are all the same size. Videos can be up to four gigabytes, and images up to 30 megabytes. A minimum resolution of 1080 by 1080 pixels and a 1:1 picture ratio is required.
Additionally, a headline is limited to 40 characters, while the primary text is limited to 125 characters.
An Overview of Specs
- Maximum file size: images – 30 MB; videos – 4 GB
- Maximum image size: images – 600 x 600 pixels; videos – 120 x 120 pixels
- Resolution: min. 1080 x 1080 pixels; no max. resolution
- Image ratio: 1:1
Wrapping Up!
Spend your time and resources developing user-friendly, engaging content for your Facebook advertisements that respond to the needs of your target audience.
Getting familiar with Facebook ads, their size, format, and all the other aspects that go with them should be one of the first steps. That way, you will have a better chance of making your advertisement stand out from the competition.
You can hire a digital marketing agency to upgrade your digital and social media marketing game! Through excellent social media strategy and creative digital marketing campaigns, Hashe assists brands in strengthening relationships with new and existing customers. We are one of the leading digital marketing services agencies that offer world-class digital marketing solutions and help businesses grow!
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Last Modified: June 26, 2024 at 12:40 pm
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