Facebook Sponsored Posts can be an effective way to bring your products and services to users who are interested in buying them. Right now, if you advertise your business campaign on Facebook, your ads can reach approximately 2.17 billion people which covers almost 30% of the world’s population. These active users continue to grow.
This is why knowing how to advertise on Facebook is a crucial skill for marketers. If you are also searching for phrases like; what does sponsored mean on Facebook and how to get sponsored on Facebook this blog is for you.
In this article, you will learn about what Facebook ads are and how you can plan your first campaign as a beginner.
What are Facebook Sponsored Posts?
Facebook ads refer to paid posts that businesses and brands use to get their message in front of the right segment of the audience and promote their products or services to them. These ads target users based on their:
- Location
- Demographics
- Interests
- Other profile information
Facebook sponsored posts include more features than regular posts, like links, CTA buttons, and product catalogs. Therefore, if you want to get your brand in front of target buyers, ads should be a significant component of your marketing strategy. We have broken down the whole process of sponsored advertising on Facebook into seven simple steps. So keep reading to understand what needs to be done and how.
Step 1: Choose your objective
Facebook offers 11 different marketing objectives based on what an advertiser wants their ad to accomplish. Therefore, it is crucial to choose a campaign objective depending on what you expect a particular ad to do for you. For example, if you have a blogging site and you want traffic on your site you will select traffic as your objective and if your goal is to bring sales you will select conversion as your campaign objective.
Step 2: Name your campaign
In the second step, you name your ad campaign by declaring whether your ad fits into any special categories like politics or credit. Within this step, you will also see an option for AB split testing. This option enables you to set this ad as your control and get to choose unique versions to run against this ad.
Step 3. Set budget and schedule for ad
Next, you need to decide how much amount you are willing to spend on your Facebook ad campaign. In this option, you can choose a lifetime or daily budget. Then, schedule your ad by setting the start and end dates as it is the most efficient way to spend on ads.
Step 4. Target your audience
For selecting your audience, start by setting your target location, gender, age, and language. You can also select users who’ve recently shown an interest in similar products or services you sell. As you make your selections, don’t forget to keep an eye on the audience size. Remember, audience size should be moderate, not too specific or too generic.
Step 5. Set your ad placements
If you’re new to Facebook ads, the simplest option to choose is; Advantage+ Placements.
When you select this option, it will automatically place your ads across Instagram, Messenger, Facebook, and the Audience Network according to when they tend to get the best results.
Once you gain more experience, you can select Manual Placements. This option gives you complete control over where your Facebook ads will appear.
Step 6. Create your ad
First, you need to choose your ad format, then enter the media and text components for the ad. Use the preview tool at the right side of the page to ensure your ad looks good according to every potential placement. If you’re happy with your choices, you can go ahead and click the green Publish button to publish your ad.
Conclusion
In conclusion, if you want your business to grow and have maximum user exposure then you need to include Facebook ads in your marketing strategy. We have tried our best to provide you with a complete guide on how to set up ad campaigns on Facebook without any Digital Marketing Agency but if you think it will be too much for you to handle you can seek help.
For this, you may hire a trustworthy Social Media Marketing Agency and make the process smoother for yourself!
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Last Modified: June 27, 2024 at 10:46 am
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