By now, every web marketer knows the significance of well-researched blogging keywords. You can use blogging to boost traffic on your website, especially if you are a business owner, since it can help you generate sales.
A general market survey of consumers suggests that 56% of consumers make a purchase after reading blogs, and 10% of marketers who use SEO blogging say it generates the most significant return on investment.
Blogging helps position your website on the Google search engine as it consists of relevant information to the customers’ questions. Blog posts that use a variety of on-page SEO tactics can make your site more appealing to visitors and help you gain traffic on your site.
In this blog, you will have a detailed insight into what blog SEO is and how to add SEO keywords in blogging.
What is blog SEO?
Blog SEO refers to creating and updating a blog to improve search engine rankings. This approach includes keyword research, image optimization, link building, and content writing.
How to target a keyword in SEO?
Find keyword ideas
The process starts by looking up relevant keywords that people are typing into search engines. The easiest way to find relevant keywords is to use a keyword tool. These are databases of phrases and words with their SEO metrics. Keyword research tools represent a list of similar phrases based on the keyword you’ve entered.
You can use any keyword research tool, but the most accurate and professional tool for keyword research is Ahrefs’ Keywords Explorer. Use keywords for blogs with low keyword difficulty and high traffic potential.
Identify Search intent
Google tries to understand why a searcher is looking for a particular keyword to serve the most relevant results. Google aims to rank the most relevant content related to any query. It refers to the fact that we need to match and
identify search intent to rank higher on Google.
Fortunately, you can do this by simply looking at the top-ranking pages for your query. You need to identify the three Cs of search intent:
- Content type
- Content angle
- Content Format
Create content
To rank high, you must show Google that your content provides value to the user and deserves to be on the first page. Stuffing your content with keywords is an old tactic that no longer works.
By matching search intent, you pass the first hurdle. Here are other ways you can show Google your content deserves to be on the first page;
1. Cover important subtopics
If you find subtopics that almost all the top-ranking pages use, then it indicates that searchers are looking for these subtopics. Here’s how you can find these subtopics by using Ahref’s:
- Use Ahrefs’ Content Gap tool to paste a few top-ranking URLs for your main topic
- Click on Show keywords
- Set the Intersection filter to 3 and 4 targets
Look for the results Ahref shows, and try to incorporate those headings as your subtopics or as potential H2s to organize your content.
2.Invest in a good reader experience
Remember, the goal is not only to get a ranking on Google, but you need to make your content easy to read to get the reader to consume your content. You may follow these tips to create an effortless reading experience:
- Use subheadings (H2–H6) for hierarchy
- Use GIFs and images (where needed) to break up the text
- Incorporate bullets to help readers/Google skim the content
- Use short paragraphs and sentences to avoid “walls of text”
- Use simple and easy-to-understand words
- Write in a way you speak to make your content more conversational
3.Don’t forget on-page SEO
On-page SEO is the icing on the cake. It makes it easier for searchers and Google to understand that your page is relevant.
Here is how you can achieve this:
- Use the main keyword in the title
- Use descriptive URLs that help searchers understand a page even before clicking.
- Write compelling meta descriptions since it helps entice searchers to click on your result.
- Link to relevant external and internal resources
Conclusion
You are missing out if you are not using content marketing for your business. Ranking your business on Google can make you visible to your potential customers, which will ultimately help generate leads and convert those leads to customers. However, using relevant keywords is essential for making your content useful for the readers.
You may also consider hiring a Digital Marketing Agency that provides SEO Services to create content that will help you rank.
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Last Modified: July 1, 2024 at 4:19 am
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