Is it worthwhile to pursue a marketing degree? Understanding that marketing is a crucial part of every business is critical if you’re contemplating whether marketing would make a decent major. Companies rely on marketing strategies to create marketing plans, set product prices, carry out advertising campaigns, and collect analytical data to assess their sales and marketing activities.
The discipline of marketing is flexible, dynamic, and ever-evolving. This expertise opens the door to a variety of lucrative, in-demand professions. Also, it guarantees the opportunity for ongoing education and career fulfillment. However, modern marketing is gradually moving into digital environments, which could render traditional marketing ineffective. The question now is whether marketing is a good major.
When deciding on your career path, choosing a marketing major gives you access to a wide range of outstanding job opportunities that enable you to support the expansion and sales of firms. Let’s look at career opportunities, market expansion, income potential, job satisfaction, and other factors for a better picture of your future if you decide to major in marketing.
What Can You Do If You Major in Marketing?
Marketing majors acquire the skills necessary to assess the customer’s requirements and issues and to offer goods and services that will satisfy those needs.
Students specializing in marketing have numerous job options, including those in sales, customer service, brand management, advertising, market research, and related industries. Marketing careers are available in various industry types since all prosperous businesses employ marketing methods.
The specific degree program and the professional path you select will determine what you can do with a marketing major.
What are Market Major’s Requirements?
Students majoring in marketing opt for management, communication, economics, finance, and marketing principles courses. Most marketing courses also call for students to attend standard English and math classes and electives in psychological goals, computer basics, and other business courses. Other coursework options for marketing degrees include public speaking, business writing, e-commerce marketing principles, graphic design, sales, logistics, and international marketing.
Students learn how to select the ideal target market to whom to sell a product, how and when to engage a given market, how much the service or product costs, and how to handle commercial relationships through these programs. However, you can also enroll in marketing courses to complement your major and pursue one of the well-known business degrees offered both in-person and online.
Each institution has its own list of names for a marketing course. Nonetheless, they contain the same knowledge necessary for students to succeed. Here are the courses:
- Business to Business (B2B) Marketing
- Global Marketing Techniques
- Marketing Research
- Marketing Strategy and Management
- Product Management
- Retail and Sales Management
- Logistical Strategies
- Corporations and Financing
What are chief marketing career paths?
The only two perceived career options for marketing majors are sales and advertising. However, technological innovation has tremendously widened the sector in recent years. Some of the marketing jobs include:
- Account Executive
- Admissions Representative
- Brand Manager
- Copywriter
- Digital Media Director
- Event Planner
- Fundraiser
- Market Research Analyst
- Production Manager
- PR Representative
- Public Relations Representative
- Sales Manager
- Search Engine Optimization (SEO) Manager
- Social Media Coordinator
- Web Marketing Manager
What makes a marketing major a good choice?
A marketing degree can lead to an attractive salary, career advancement, and stability in the workplace. Of course, all these advantages depend on one’s skill set; not all marketing experts are of the same caliber in terms of talents, experience, and network, just as not all businesses are equal. Yet, in general, one can anticipate that a marketing degree will result in a rewarding job path.
Marketing is a good major since it is incredibly versatile and can lead to a range of well-paying, in-demand occupations with high work satisfaction and chances for continued education.
Here are some factors to consider about the marketing major:
1. Salary
One of the most significant factors is how much you will earn. Marketing majors could earn approximately $50k and $208k annually According to the US Department of Labor report, marketing managers yearly earn an average salary of $142,170. Many jobs earn significantly more than $100,000 each year!
These are a few of the most natural career choices and their corresponding salaries, according to the Bureau of Labor Statistics:
| Job/Career | Annual Average Salary |
|---|---|
| Advertising, Promotions & Marketing Manager | $141,490 |
| Sales Manager | $132,290 |
| Public Relations and Fundraising Manager | $118,430 |
| Market Research Analyst | $65,810 |
| Public Relations Specialist | $62,810 |
| Advertising Sales Agent | $54,940 |
2. Career Prospects and Growth
One of the most flexible majors, marketing enables graduates to enter practically any sector. Yet, whether it’s a suitable fit for your personality ultimately rests with you. This degree’s skillset is considered highly relevant and in demand. Even those with an online associate’s degree in marketing might excel in business, design, or communication fields.
It is anticipated that most marketing-related professions will experience faster-than-average growth through 2029. Examples of jobs you could get with a marketing degree are as follows:
| Job/Career | Job Outlook (2021-31) |
|---|---|
| Market Analyst | 22% |
| Advertising, Promotions and Marketing Manager | 10% |
| Public Relations and Fundraising Manager | 13% |
| Public Relations Specialist | 11% |
| Sales Manager | 7% |
Advertising sales agents are the only occupation directly related to marketing that does not anticipate an increase. However, this is likely due to a move to digital media; employment of advertising sales agents in Internet-focused businesses may even see growth.
Even with merely an online associate’s degree in marketing, one with this background may succeed in other industries like business, communications, or design.
3. Industry Growth
The marketing sector’s employment growth rate is outpacing the average wage. The value of the worldwide marketing sector has increased to $1.7 trillion, according to a recent Redburn and PwC survey.
4. Job Satisfaction
According to studies, marketing professionals are content with their work. Eight of the top 10 positions in the 2019 Glassdoor study of employment with the highest employee satisfaction fell into the marketing and sales category.
5. Opportunities for Continued Education
A marketing degree aids in the development of interpersonal and analytical abilities. Also, marketing specialists are encouraged to continue learning through advanced programs or specific degrees to keep up with technological developments.
Is marketing the right choice for you?
Although it’s not for everyone, marketing is an exciting and fulfilling profession. You might find it a good fit if you are analytical, creative, detail-oriented, comfortable taking negative comments, and a ‘people person’.
Whether it is the best option for you will depend on you, but if it is, you might have a promising future. A degree in marketing is versatile and may lead to many fun and lucrative employment!
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Last Modified: June 26, 2024 at 10:42 am
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