In today’s digital world, where market competition is high and each brand has a better product, one of the most effective ways to make your brand stand out is to plan successful “Cause Marketing Campaigns”.
Nowadays consumers take into account the brand’s environmental impact and the cause it supports. This is the reason why marketers and advertisers across the world are constantly finding new ways to show how a brand is educated, up-to-date, and sensitive.
In this article, you will learn what is cause marketing and successful cause marketing examples. It will help you get inspired to plan your marketing campaigns. So, let’s begin!
What is the cause marketing?
Cause marketing is a type of advertising or marketing that focuses on social issues. Its goal is to raise awareness around a problem while connecting with consumers to generate business profits. Brands can expand their reach by championing a cause for good and generating positive sentiment among consumers.
Cause-related marketing has become an effective way for brands to show how well they align with social values.
According to the predictions, 78% of people between the ages of 18 to 24 tend to choose an ethical product over its non-ethical competition. Even if that product is more expensive.
According to Refuel’s Gen Z Explorer:
- 48% of Gen Z care a lot about racial issues,
- 47% have an interest in gender issues, and
- 45% are progressive on environmental issues.
Effective cause marketing on such causes can allow brands to connect with their target audience through shared values. Cause marketing is a vital ingredient for creating customer loyalty. Moreover, it is an effective method of shaping the next generation’s perception
Below we have outlined the best cause marketing campaigns;
Examples of cause-related marketing
Real beauty by Dove
Dove made an ad that showed how much time it takes for women to get ready. The goal behind the advertisement was to help spread awareness of the fact that society’s perception of “beauty” is distorted, and to help women with their self-esteem:
However, Dove didn’t mention their products at all! Even without mentioning their products, the advertisement was successful in developing a positive customer association with the brand and the message they’re trying to bring across.
in short, this cause-marketing Dove’s RealBeauty campaign helped in increasing sales for the brand from $2.5 to $4 billion in the first ten years of the campaign.
Gillette – The Best Men Can Be
Gillette decided to modernize their appeal to men and show support for the cause “Me too” in a new campaign by revising their old slogan – “the best a man can get” to “the best man can be”.
The motto was to challenge the notion of toxic masculinity and male stereotypes; asking men to become their best versions and hold other men accountable.
Gillette also distributed $1 million (for three consecutive years) to charities, as a part of this campaign and demonstrated impactful programs to help men of all ages. The new slogan went viral and gained over 11 million views on Facebook in just eight months. Plus, their announcement tweet achieved 31.2 million views and 204 thousand retweets.
This clearly shows that besides having the best products, brands need to learn how to sell a product with an inspiring campaign.
Project Body Hair by Billie
Billie- a woman razor brand wanted to promote the idea that female body hair is natural and 100% normal. So, they created an ad to promote their cause marketing campaign.
The video gained over 1.2 million views. Plus, the hashtag, #ProjectBodyHair, got more than 700 uploads on Instagram.
As a result of the campaign, they got a knock-on effect on their SEO strategy and gained 65,000 followers via social sharing.
Conclusion
In conclusion, social media can be a daunting place, no matter which social networking platform you’re using. Whether you’re working to promote your brand or clients on social media, it requires a lot of time and focus, to come up with new cause marketing strategies every now and then. Therefore, hiring a Digital Marketing Agency is a great idea.
Having your hands on Social Media Marketing Services from an experienced digital marketing firm can help you launch a cause-effective marketing campaign and convert customers.
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Last Modified: June 27, 2024 at 11:22 am
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