Social media platforms, especially Instagram, have become a sensation in recent times. Due to the massive growth of users, it has become a way to connect, find your audience, and sell products or services.
Having a post go viral can increase your chance to grow your brand, gain new clients, and sell your products or services.
However, everyone wants their Instagram business account to be seen but not every account on Instagram gets recognition. If you want your business account to go viral on Instagram, then this blog is for you.
In this article, you will learn about how to go viral on Instagram. Let’s start!
Know your audience
If you want your content to be seen and liked by users on the platform, you need to understand who is your target audience and what they like. This will help you create more relatable content that your audience is interested to see.
Therefore, instead of wasting your time searching questions like how many views are considered viral, on Google, invest this time to study your buyer personas.
Keep an eye on trends
Social media platforms keep updating and changing and Instagram is no different. If you are using any social media platform to market your business you need to stay relevant and quickly jump on new trends.
Whether it’s using new content formats, posting more videos, or adding trending music to your Reels — if anything is getting noticed by the users of a platform, you need to get on it.
Audit your posts
Conducting an Instagram audit of your posts from time to time is critical. This way, you can keep your content fresh by ensuring that it doesn’t clash with your existing posts.
It can also help you identify gaps before posting new content. Maybe you need to align your profile photo or bio with your brand to look professional and authentic or maybe your captions need work.
Engage with other accounts
One of the most effective ways to get noticed on Instagram is to actively engage with your audience. The more you show up in people’s notifications and feeds, the more exposure your posts and profile will get.
Plus, customers love businesses and brands that treat them as individuals.
Recreate viral content
Recreating viral content is probably the easiest way to go viral on Instagram. But you have to be cautious to practice it. Always add your twist to it rather than copy and paste viral content. Look at viral posts in your niche by exploring your feed and following popular hashtags to find content to recreate.
Collaborate with an influencer
Influencer marketing is a great way to get reach a wider audience. If you are a beginner, going viral on your own can be challenging. This is where Instagram influencer comes into play; collaborating with popular digital creators in your niche can expose your brand to new people.
Determine the best time to post on Instagram
One thing that most brands forget is the significance of time. The time you choose to post your content plays a critical role in your reach because your followers are not scrolling Instagram all day, they sleep and work too.
Therefore, the key is to find out the time when your audience is most active and then post for maximum engagement. You can use Instagram analytics to find out your followers’ peak activity hours. However, the best time to post on Instagram will vary based on factors like the unique characteristics of your audience, location, time zone, hobbies, interests, schedules, gender, and age.
Post consistently to grow your followers
Consistency is the key if you want to grow your followers and build a strong presence on the platform on Instagram.
Taking long breaks or posting randomly; can make new followers slowly forget about your brand. Therefore, the only way to stay on top of their minds is by posting engaging content regularly.
Conclusion
Social media handling is a task that demands keen attention and discipline, and it can be difficult to handle social media with all other business tasks. Therefore, you can hire a well-reputed social media marketing agency to do it all for your brand.
An experienced digital marketing agency knows these tips already. They will design posts according to trends and post them consistently. This can help you go viral on Instagram, which can lead to boosting your account exponentially by getting you more followers and an increased engagement rate.
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Last Modified: June 27, 2024 at 12:58 pm
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