The partnership of Search engine optimization (SEO) and content marketing is unrivaled in digital marketing. You’re missing out on a great opportunity if you’re not creating content with SEO in mind.
You’ll need both to build a site that ranks high in search results and converts well. If searchers can’t find your content in search results, you’ve lost a large portion of your potential audience. Therefore, various SEO strategies include a dedicated SEO content writing strategy.
But what is SEO Content? Let’s look at it before going into details about how you can create it.
What is SEO Content?
To have a clear idea about the SEO content, let’s break the phrase into two parts:
- “SEO” means search engine optimization, the process of optimizing a website so that it ranks higher in search engine result pages (SERPs). People find highly-ranked websites on search engines conveniently.
- “Content” refers to any information that exists and is accessible on the web.
So combining these two terms, any content created to attract search engine traffic is considered SEO content. Creating SEO content is essential since search engines like Google use it to regulate their ranking.
Remember! Not every piece of content ranks and receives traffic from organic search. Only content created (specifically) for searchers about topics they are looking for works (unless you get lucky).
What are different types of SEO Content?
Any of the following can be SEO Content.
- Page Level: This content exists on a website’s primary services and product pages. Usually, people discover the information they need to become clients or customers here. A strong product page can function as an SEO content and a PPC landing page .
- Blog Posts: A blog is one of the simplest ways to generate a consistent stream of effective SEO content. Blog posts, in general, are more engaging and likely to attract links than product pages, so they can be a great way to establish some authority for your site. Blog posts are adaptable and can include any content types mentioned below.
- Articles: These can include interviews, feature pieces, or news articles.
- Lists: Even though a list is just a type of article, presenting the content as a list makes it simpler to scan. In search results or social media feeds, these kinds of titles also seem to be more clickable.
- Guides: A guide features lengthier content, explaining the details of how to do something. Although it is a best practice to allow readers to see extensive content as a single page if they so choose, guides frequently comprise numerous web pages.
- Case Studies: This type of content displays your achievements and success stories with your or another person’s business.
- Infographics: These are visually appealing graphics that explain something’s value. While posting infographics, always add the optimal Alt Text possible because they are not crawlable. Infographics work best with well-optimized written content, like a blog post or case study.
- Videos: Everyone likes videos, doesn’t it? However, just like infographics, they are not crawlable. Therefore, you should optimize them for each channel via appropriate headlines and tagging. Complementing an optimized blog, page, article, or other textual content can aid its crawling.
How to create SEO content?
The following tips can help you create content with SEO best practices.
1. Understand your target audience’s goals
Before creating the content, you should know about your audience and their goals. Therefore, determine their online presence, possible engagement time on the channels, location, issues they are searching to solve, and how you can reach them. You then have a better notion of who your audience is and whether or not they will resonate with your writing.
Find out about your target audience by performing competitive research, browsing online discussion boards like Reddit and Quora , searching prominent hashtags on social media for that industry, contacting other companies to conduct surveys, or simply browsing Google search results.
After discovering your target audience and understanding their problems, create original quality content to solve them. Ensure that your content uses best SEO practice, and direct it where your audience hangs out online.
2. Perform keyword research
Keywords are critical when it comes to creating SEO content. There are countless viewpoints and divergent ideas on the best way to conduct keyword research. Some ideas can help with your research.
- If you understand your audience, creating a buyer persona and targeting keywords towards that persona can be simple and fun.
- Focus 80% of your approach on long-term, trustworthy keywords, the “evergreen” keywords, and 20% of it on “trending” keywords. Afterward, base your material on that 80/20 split.
- Several keyword research tools contain an area for “related keywords.” Whether you’re writing a blog post, a video description, or another type of content, use these throughout. Related keywords highlight the content’s applicability to the subject matter at large.
- Due to out-of-date or trending themes, and changes in products and services, keywords evolve. Always check for new keywords, and do not forget to update your existing content frequently.
- Target long-tail keywords. Since they are specific, they should draw traffic likely to convert.
3. Create shareable content to earn links
Links are essential for SEO. Search engines see inbound links—links from other websites—as a vote of confidence in the value of your content. In addition, linking to other websites (outbound links) makes it easier for users to access more resources on your subject.
For inbound links, your primary focus should be on producing material worthwhile for links and spreading the word through social media and other forms of promotion. For outbound links, always ensure the websites and pages you link to are pertinent and helpful.
4. Place keywords in the title tag
Google and other search engines receive a strong signal from your title tag. Writing an optimized title tag is, therefore, a part of writing SEO content. Title tags, unlike header tags, are displayed in search results rather than on your page.
The following tips can help when writing title tags for your SEO content.
- Mention your primary keyword.
- Your title tag should only be 55 characters.
- Utilize your primary keyword at the start instead of the end of your title tag.
- If at all possible, add your linked term.
Furthermore, keep in mind the following factors:
- Readability: A significant aspect of a title tag is that it is readable. When you try to over-optimize your title tag, such as by incorporating a related term that makes your title tag wordy, you’ll typically experience readability problems.
- Accuracy: People are more likely to click on a title tag. However, if people land on your page and discover that your SEO content doesn’t match your title tag, they’ll leave and damage your rankings. Aim for accuracy rather than click-bait titles.
5. Feature keywords in headers
Header tags make it easier for people to scan and understand your website. Header tags are like chapter names in a book that will help readers identify a particular topic if they wish to jump ahead to it.
Header tags benefit both the customers and search engines in understanding your content. Because of this, it’s excellent practice to include your primary or supplementary keywords in the header tags while composing SEO content.
6. Optimize image alt text
Even though many of the site visitors won’t see them, image alt tags are crucial for SEO. Search engines use these descriptions to decide what shows on your website because they cannot process visual content the same way the human eyes can.
While assigning alt text to your image, remember to describe the image exactly how it appears, use the core keyword (if applicable), and keep it to 125 characters.
7. Include in-page links with targeted keywords
Sending internal links or links from other pages on your website to your most recent piece of SEO content is a solid SEO content development strategy. This action helps users explore your website and Google index your fresh content.
Wrapping Up!
Your firm may generate leads, sales, and website traffic with the help of SEO content. However, developing and maintaining an SEO content strategy isn’t simple. To manage a plan that meets the objectives of your business, you need time, commitment, and expertise. Because of this, many companies spend money on SEO content services.
Hashe is one of the leading IT firms that provide world-class SEO services besides web, software, and mobile app development. Contact us today for the best IT services!
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Last Modified: July 1, 2024 at 4:46 am
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